雷诺共生
多个所有者 / 浏览:56 / 2024-08-05 20:18:44


Akatre Studio were chosen by Renault to bring their strong aesthetic sense to the campaign launching the new Symbioz model. Recom Paris continued their creative collaboration with the French marque, bringing end-to-end creative expertise in post production.In-depth advance planning – ranging from 3D mockups and material choices to location –  supercharged the team’s efficiency: Akatre and Recom Paris made sure the shoot cruised along as smoothly as a finely tuned machine. Julien and Sebastian of Akatre studio were calm but always on point with laser sharp focus on every detail.


The team refined a palette based around the vibrant Mercury Blue colour, with turquoise undertones, which also harmonised perfectly with the Silver model.Creative Director Pepe Alram of Recom Farmhouse Paris was on set to start the grading and create initial pre-comps files.


Akatre Studio work with an ultra high-tech lighting rig enabling total synchronisation of the super-fast and precise adjustments needed. Each shot was created in multiple lighting configurations so that there was total freedom in adjusting reflections from the futuristic backdrop.In post production, Recom Farmhouse London and Recom Paris worked together seamlessly to make background adjustments in CGI and grade every shot to perfection.


This project shows what can be achieved when creative powerhouses come together in pursuit of a shared vision. The result is a campaign that truly does justice to the latest star in Renault’s lineup - a triumph of collaborative excellence. The stage is set for the Symbioz to shine

Client: Renault


Photographer: Akatre Studio


Agency: Publicis Conseil Paris

Creative Director: Gurvan Prioul

Art Director: Pierre Dumont


Post Production: Recom Paris and Recom Farmhouse London

Lead CGI Artist : Franck Julia at Recom Paris

CGI Artists: Franck Julia at Recom Paris, Marvin Lübke at RECOM FARMHOUSE

Lead Post Artist: Pepê Alram at Recom Paris

Post Artists: Pepê Alram, Leonardo Azeredo, Aljaz Bezjak, João Cavalcante, George Rutherford, Rinus van de Ven at Recom Paris


雷诺选择 Akatre Studio 将其强烈的美感带入新 Symbioz 车型的发布活动中。 Recom Paris 继续与法国品牌进行创意合作,带来后期制作方面的端到端创意专业知识。深入的预先规划(从 3D 模型和材料选择到位置)大大提高了团队的效率:Akatre 和 Recom Paris 确保了拍摄过程像一台精密调校的机器一样顺利。 Akatre 工作室的 Julien 和 Sebastian 很冷静,但始终专注于每一个细节。


该团队围绕充满活力的水星蓝和绿松石色底色完善了调色板,这也与银色模型完美协调。Recom Farmhouse Paris 的创意总监 Pepe Alram 开始了调色并创建初始预合成文件。


Akatre Studio 与超高科技照明装置配合使用,可实现所需的超快速和精确调整的完全同步。每个镜头都是在多种照明配置下创建的,因此可以完全自由地调整未来背景的反射。在后期制作中,Recom Farmhouse London 和 Recom Paris 无缝合作,在 CGI 中进行背景调整,并对每个镜头进行完美分级。


该项目展示了创意强者齐心协力追求共同愿景时可以取得的成就。其结果是一场真正体现了雷诺阵容中最新明星的活动——卓越协作的胜利。 Symbioz 闪耀的舞台已经搭建完毕

客户:雷诺


摄影师:Akatre Studio


代理机构:Publicis Conseil Paris

创意总监:古尔万·普里乌尔

艺术总监:皮埃尔·杜蒙


后期制作:Recom Paris 和 Recom Farmhouse London

首席 CGI 艺术家:Recom Paris 的 Franck Julia

CGI 艺术家:Recom Paris 的 Franck Julia、RECOM FARMHOUSE 的 Marvin Lübke

首席后期艺术家:Recom Paris 的 Pepê Alram

后期艺术家:Recom Paris 的 Pepê Alram、Leonardo Azeredo、Aljaz Bezjak、João Cavalcante、George Rutherford、Rinus van de Ven